Peach & Lily is bringing the Korean beauty experience to shoppers at Bergdorf Goodman. The brand’s founder, K-beauty expert and esthetician Alicia Yoon, has set up an in-store pop-up shop at the retailer’s flagship store, at 754 Fifth Avenue in New York City.

See more about the brands chosen in the Slideshow: 5 K-Beauty Brands at Bergdorf Goodman

The new in-store experience will be open through Spring 2018. It features luxury K-beauty brands in a setting reminiscent of a Seoulite’s powder room. Yoon will also be available, by appointment, for facial bookings in the Bergdorf Goodman Treatment Room at its flagship location.

“We are thrilled to partner with Bergdorf Goodman on this project. A New York City icon, Bergdorf Goodman has a discerning clientele who trust their exceptional luxury offerings and customer service,” said Yoon.  “Because of this, we sought out brands that have a rich story to tell, introduce innovative formulas, and deliver exceptional results.”

The in-store pop-up shop will feature 5 K-beauty brands, listed below, curated by Yoon — including 4 that are in-store exclusives to the retailer. (They are also available online at Bergdorf Goodman’s and Peach & Lily’s websites.)

Angela Welcome, Buyer, Cosmetics at Bergdorf Goodman, comments, “We could not be more excited to partner with Alicia Yoon on this innovative concept. When we began to explore the opportunity of a partnership we found that she had the most extensive knowledge of Korean beauty, a rapidly growing trend.  With that insight, we landed on the perfect assortment of brands and created a one-of-a-kind in-store experience.”

The 5 K-Beauty Brands Exclusively at Bergdorf Goodman

These 5 K-beauty brands are making their debut at Bergdorf Goodman’s flaship store in New York City:

• Femmue: Luxe botanicals and sublime scents combine for a floral sensorial experience. Femmue offers high-grade ingredients infused in indulgent formulas, that both perform and pamper.


• Abib: Abib means “the first month” and “ears of grains” in Hebrew. This idea embraces the brand’s philosophy of perfecting an item at its most perfect and purest form, which extends to their ‘essentials only’ ingredients and potent formulations.


• Eco Your Skin: One of the leading innovative brands in Korea, known for creating never seen before textures and super potent formulations with professional grade results.


• JUNGSAEMMOOL: high performance makeup and skincare created by renowned Korean makeup artist, Jung Saem Mool. Formulated with uncompromising and unique pigments, Jung Saem Mool has become known for fostering self-expression and innovating beauty to the next level.


• Atoclassic: With over 100 years of herbal medicine practice, the legendary WOOBO clinic in Seoul launched a plant-based skin care line which caters to even the most sensitive skin type.